Landing page
A SINGLE WEB PAGE THAT APPEARS IN RESPONSE TO CLICKING ON A SEARCH ENGINE OPTIMIZED SEARCH RESULT, MARKETING PROMOTION, MARKETING EMAIL, OR AN ONLINE ADVERTISEMENT
Landing pages; Landing Pages; Gateway (web page); Lead Capture Page System; Landing page optimization; Landing Page Optimization; Multivariate Landing Page Optimization; Lead capture page; Landing Page; Destination page; Player-experience modeling
In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.